Motion Design/2024
A series of program-explainer motion pieces for La Cité, covering 3D animation, public relations, emergency services, and ergotherapy/physiotherapy programs.
La Cité
Gallery
Challenge
Explain four distinct academic programs to prospective students in a format built for attention spans shorter than a brochure.
Strategy
Build a consistent motion template across all four programs so the series reads as one campaign, not four disconnected videos.
Creative Direction
Add detail here once the source films are reviewed.
Motion
Four program-specific explainer films sharing one visual system.
Execution
Delivered as four finished films ready for the college's recruitment channels.
Impact
Add real enrollment/view figures here once available.
Lessons
Add detail here once the source films are reviewed.