Seasonal packaging design and 3D simulation for a Vichy summer box set, built to feel like a campaign moment rather than a shelf refresh.
Vichy
Gallery
Challenge
Give a limited-edition summer box enough visual energy to stand apart from Vichy's core skincare line without breaking from the brand's clinical, trustworthy tone.
Strategy
Introduce a seasonal palette and composition as a controlled variation on the core brand, then validate it in realistic 3D shelf simulations before production.
Creative Direction
A summer-specific art direction layered onto the existing Vichy system: bright enough to signal 'limited edition,' restrained enough to still read as Vichy.
Execution
Delivered as finished creative plus 3D packaging simulations used for internal sign-off and retail presentation.
Impact
Add real outcome details here once available.
Lessons
Seasonal packaging lives or dies on the tension between 'new' and 'still recognizably the brand.' The 3D simulation step is what makes that tension visible before print.