A short retro-styled animation built for Volkswagen's social feed, translating a 70's visual mood into a modern short-form format.
Volkswagen
Gallery
Volkswagen 70's-inspired Instagram animation
Challenge
Bring a specific decade's visual mood to life in a format built for a five-second attention span.
Strategy
Lean fully into period-accurate color, type, and texture rather than a diluted 'retro-ish' treatment.
Creative Direction
Warm, grain-heavy palette and period typography animated with intentionally analog motion.
Motion
Short-form kinetic animation optimized for Instagram's vertical, sound-off-first viewing context.
Execution
Delivered as a finished vertical animation ready for publishing.
Impact
Add real reach/engagement numbers here once available.
Lessons
Committing fully to a visual era reads as intentional; hedging halfway reads as a filter.