Flavor-driven illustration and 3D bottle rendering for DANUP, giving each variant its own visual identity within one packaging family.
DANUP
Gallery
Challenge
Differentiate flavor variants on shelf using illustration rather than photography, while keeping the family instantly recognizable as one brand.
Strategy
Build a repeatable illustration formula (flat and dimensional versions of the same flavor motif) applied consistently across the range.
Creative Direction
Bold, saturated, fruit-forward illustration paired with clean 3D bottle rendering to show the art direction in context.
Execution
Delivered flavor illustrations in both flat and rendered form, ready for packaging production.
Impact
Add real outcome details here once available.
Lessons
A strong illustration system does the differentiation work that photography can't at small pack sizes.