Cover art exploration and short-form motion pieces for an independent music release: visual identity built directly for the artist's world, not a label brief.
JME3 O TWI
Gallery
Motion piece 1
Motion piece 2
Motion piece 3
Motion piece 4
Motion piece 5
Challenge
Give an independent artist a visual identity with zero label infrastructure behind it. Cover art and motion had to carry the whole campaign.
Strategy
Explore multiple cover directions in parallel to find the one image that could anchor every other asset.
Creative Direction
Illustration-led cover concepts paired with short kinetic motion pieces sized for short-form social platforms.
Motion
A series of short motion pieces built to extend the cover art into video without needing new footage.
Execution
Delivered final cover art plus a set of short-form motion pieces and a full lyric video.
Impact
Add real streaming/social performance here once available.
Lessons
Independent music projects reward speed and volume. A modular system of small motion pieces outperforms one polished video that takes too long to ship.