Stop-motion animation produced for Marjane in both story and 16:9 formats.
Marjane
Gallery
Marjane stop-motion animation — 16:9
Marjane stop-motion animation — vertical story
Challenge
Give a retail product launch a tactile, handmade quality that standard motion graphics couldn't deliver.
Strategy
Use stop-motion's inherent texture as the differentiator, built once and cut for both horizontal and vertical placements.
Creative Direction
Frame-by-frame product choreography shot to feel deliberately handmade rather than digitally slick.
Motion
A single 15-second stop-motion sequence adapted into both a 16:9 cut and a vertical story cut.
Execution
Delivered as two finished, platform-specific edits.
Impact
Add real reach/engagement numbers here once available.
Lessons
Shooting once and cutting for multiple aspect ratios only works if the choreography is planned for both crops from the start.