Motion Design/2023
Short-form motion graphics produced for Oreo's social content calendar.
Oreo
Gallery
Video · pending upload
Oreo motion graphics piece 1
Video · pending upload
Oreo motion graphics piece 2
Challenge
Produce recognizable, on-brand motion content at the pace social calendars demand.
Strategy
Build a lightweight motion template that could flex across multiple content beats without looking repetitive.
Creative Direction
Playful, high-contrast motion built around the product's own graphic identity.
Motion
Short, loopable motion graphics optimized for feed autoplay.
Execution
Delivered as a set of finished motion pieces ready for scheduling.
Impact
Add real reach/engagement numbers here once available.
Lessons
For social motion, a reusable system beats a one-off hero video almost every time.