A season of illustrated Oreo mascot content for Facebook in Morocco: local holidays, day trips, and everyday moments, built as one flexible character system instead of one-off posts.
Oreo Morocco
Gallery
Challenge
A brand Facebook page needs a steady stream of content, but a new one-off concept for every post either burns out the budget or starts looking generic fast.
Strategy
Build one flexible mascot character, an Oreo cookie with arms and legs, that could be dropped into any scenario: a season, a local holiday, a daily routine, without redesigning the brand each time.
Creative Direction
A single consistent character design carried every post, so the variety came from the situations (surfing, hopscotch, a snowy bench, an Eid greeting) rather than from a shifting visual style.
Motion
A portion of the set was built as short looping animations rather than static art, giving the page's feed some motion without the cost of a full video production for each one.
Execution
Delivered as a season's worth of ready-to-publish Facebook posts, mixing static illustration and short loops.
Impact
Add real reach/engagement numbers here once available.
Lessons
One well-designed, flexible character is worth more than twenty unrelated concepts. It's what let this many posts ship without the page ever feeling like a grab-bag.